Simon Jack Safferson

iGaming Operations | Digital Operations Specialist

simon.safferson@pm.me • +46 72 403 29 39 • GitHub

About

Digital Operations Specialist with 8 years of experience in iGaming, currently operating across all of FDJ United's European markets. I specialise in CMS configuration, platform operations and multilingual localisation — keeping products consistent, compliant and live across multiple markets simultaneously. I thrive at the intersection of technical delivery and commercial teams, translating requirements into platform reality.

Experience

Digital Operations Specialist – FDJ United

January 2020 – Present
  • Manage CMS configuration and platform settings across all of FDJ United's European markets, including game lists, campaign pages and user accounts
  • Coordinate and implement translations across multiple languages and markets in collaboration with localisation teams
  • Support tech teams with CMS and site manager configurations as part of product deliveries
  • Set up and maintain email and onsite communications in collaboration with the commercial team, including service messages and templates

Content Manager, Sweden – FDJ United

September 2018 – January 2020
  • Responsible for the Swedish market's digital presence, including campaign pages, banners and onsite communications
  • Delivered and implemented initiatives from the local marketing team onto the website
  • Managed onsite exposure for high-profile brand partnerships, including Glenn Hysén, Henrik Lundqvist and Robin Söderling
  • Analysed and presented data from Adobe Analytics to track campaign and content performance

Customer Support – FDJ United

October 2017 – September 2018
  • Handled customer contact via live chat, phone and email for the Swedish market
  • Certified Responsible Gambling specialist, handling sensitive customer cases related to problem gambling and self-exclusion

Skills

Tools & Platforms

  • Adobe Analytics
  • Jira & Confluence
  • CMS platforms (back-office configuration & content management)
  • CRM & email tooling

Specialisms

  • Multi-market platform operations
  • Localisation & multilingual content delivery
  • Cross-functional collaboration (tech, commercial, localisation)
  • Responsible Gambling – certified specialist

Education

Business & Administration, Upper Secondary School

Graduated 2015